Jenna Guthrie has been an avid cook for 20+ years. In 2002 she decided to combine her passion for food and love of marketing and embarked on a new career in brand management at a midsize CPG company. While developing and marketing food products, she developed her singular focus on the needs and desires of the end consumer. She recognized that the best way to increase the velocity of a food product was to expand the usage occasions for the existing consumers by showing them how to use the products in new ways. She began to develop recipes to promote usage of her products on packaging and the brand's website. She quickly realized there were a lot of additional consumer touch point opportunities created by having a variety of recipes for each product.

Jenna is unique in her approach to recipe development because she is so clearly focused on how the average person today really cooks. She understands that while many people want to cook for themselves and their families, they are pressed for time and may have limited cooking skills. So she designs recipes that are simple, quick and taste amazing. The recipes are provided in easy to follow formats. The ingredients are simple, easy to find and require minimal prep. The end dishes not only taste delicious, but also look delicious.

To date Jenna's simple and delicious recipes have appeared on the packaging of numerous nationally distributed products, on brand and industry websites, in major newspapers, on local morning news programs and in cookbooks.